From AI experiments to new ways of working
Tid 26 November 2026 10:00 – 10:45
Plats Online
Many people have started using AI to write content, brainstorm ideas and simplify individual tasks. But how do you take the next step and make AI a shared part of your team’s work?
In this webinar, we’re joined by Sara Öhman, a consultant and speaker specialising in AI, digital marketing and communications. We’ll discuss how marketing and communications teams can integrate AI into their workflows and help everyone get involved, regardless of their prior knowledge.
During the webinar, we’ll explore:
- How to identify tasks where AI can add real value.
- How to build skills and engagement in a team with different levels of AI experience.
- How shared routines, clear responsibilities and guidelines help you use AI while maintaining quality.
For marketing, PR and communications professionals who want to move from individual AI experiments to ways of working that work for the whole team.
Sign up here
About the speaker:
Sara Öhman is a speaker, educator and consultant specialising in digital marketing, AI and digital transformation. She helps businesses and organisations explore new opportunities, develop their ways of working and turn technology into practical value. With a particular interest in generative AI and automation, Sara inspires new ways of thinking and working. In 2025, she was named Knowledge Sharer and Inspirer of the Year.
